25 Jul 2018 Austin Marathon to Implement Motigo Technology
Partnership will create individualized participant pre-race and race day experiences
High Five Events announces that Motigo will bring its social app to the 2018 Austin Marathon®. This new partnership will increase participant engagement by providing audio content during training runs, highlight well-known Austin spots along the course during the race, and allow friends and family members to pre-record positive and supportive race day messages for their loved ones.
“We’re really excited to become part of the vibrant Austin running community and appreciate the team at High Five Events embracing technology like the Motigo app to help transform the entire experience for their runners,” said Dan Nagler, co-founder and CEO of Motigo. “The Austin Marathon will have unprecedented in-run engagement opportunities and a chance to connect with runners hearts and minds during those tough moments and miles leading up to race day.”
Motigo, the pioneer in delivering personalized audio to athletes during their activities and races, and the Austin Marathon will kick off a new series of virtual training run experiences in the fall. The partnership will deliver event themed audio content to engage its participants each weekend leading up to race day. On February 18th, the app will provide participants an audio tour along the course and free, personalized peer-to-peer cheers – pre-recorded audio messages from their biggest supporters.
“We constantly search for partnerships that keep the Austin Marathon one of the more technologically advanced races in the country,” said Stacy Keese, co-owner of High Five Events. “Motigo fits the mold because their immersive technology pairs seamlessly with other apps and creates additional non-race day engagement opportunities.”
The Austin Marathon will take place on Sunday, February 18, 2018, and celebrate its 27th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. With start and finish locations just a few blocks apart, and within walking distance of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.